Privacy Policy
Last Updated: 2026
This Privacy Policy explains how dinosaurslove.co.uk ("we," "us," "our") collects, uses, and protects your information. We are committed to safeguarding your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information when you use our website:
- Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our services.
- Technical Data: IP address, device type, browser type, and operating system.
- Usage Data: Pages visited, time spent on site, referral sources, and links clicked.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
How We Use Information
We use collected information for the following purposes:
- To analyse website traffic and user behaviour through analytics services
- To track affiliate commissions and performance metrics
- To improve website functionality, design, and user experience
- To send you relevant content, newsletters, and promotional updates (with your consent)
- To comply with legal obligations and prevent fraudulent activity
Cookie Policy
Our website uses cookies and similar tracking technologies. Types of cookies include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to William Hill and partner betting sites.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact website functionality.
Third-Party Links
Our website contains affiliate links to William Hill betting sites and other gambling operators. We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. These external sites operate independently and are governed by their own privacy policies.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to certain processing activities, including direct marketing.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact information is retained for 2 years from last interaction.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data is retained in accordance with commission and taxation requirements (typically 7 years).
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@dinosaurslove.co.uk
We will respond to your enquiry within 30 days in accordance with UK GDPR requirements.